Online Consumers Buyer Behavior - Post Covid-19

Consumer buying behavior has changed prior to the new environments that lead by pandemic of Covid-19. Many studies have been conducted examine changes consumer on usage technology as a tool support online business amid this pandemic. However, there are little directed examining patterns in after end Restriction Movement Order (RMO) Malaysia. Hence, study intends describe trends Malaysia conducting purchase via platform pre and post restriction movement order In track these changes, 187 responses were gathered using survey targeted different demographic profile respondents. Given RMO, most respondents intend use buy certain products due its convenience, time saving, accessibility safety concern with aim minimize risk spreading virus. The categories purchased also identified finding reveals having continuously increasing even before, during 12 months RMO.